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October 4, 2026
Sponsor a podcast in 4–6 weeks: UK brand marketer's checklist
A practical UK checklist for brand marketers: plan host-read ads, send a three-message brief, allow a 4–6 week lead time, and set tracking before recording.
October 4, 2026
4–6 Week Podcast Sponsorship Checklist for UK Brands, CAP/ASA & IAB
4–6 week checklist for UK brands to brief, approve and launch podcast sponsorships. Covers CAP/ASA disclosure and IAB Tech Lab measurement.